February 28, 2024

Step one in Redken’s most concentrated system, this sulfate-free shampoo offers ultimate strength repair, intense conditioning and colour fade protection for damaged, dyed hair. Infused with Citric Acid and a Bonding Care Complex, it strengthens weakened bonds to help improve overall tensile strength and elasticity, leaving your strands shinier and healthier-looking.

Unlike traditional detergents found in other shampoos, this product is free of sulfates that can strip away natural oils and cause dryness. It’s also enriched with an array of amino acids and plant-based acids that help maintain your strands’ moisture levels, while still cleansing them.

This is the ideal choice for those who regularly colour their hair or are experiencing damage due to over-processing. The collection works to restore your strands’ pH levels to an acidic level, helping to neutralise the negative effects of frequent colour processing, heat styling tools, and even water (which has a pH of 7). Using all three products in the range can help reduce breakage by 56 percent and visibly decrease split ends by 82 percent for smoother, stronger-looking strands.

The shampoo is suitable for all hair types and textures, so you’ll be able to use it no matter how processed your locks are. To use, start by applying the Intensive Pre-Treatment to your strands before you lather up with your favourite shampoo. This fortifying treatment helps protect your strands from the negative effects of daily shampooing and can be used up to twice per week or as needed.

After you’ve rinsed out the pre-treatment, follow up with your regular shampoo and conditioner to reap all of the benefits that this reparative collection has to offer. The conditioner will soften your strands without weighing them down, while the sulfate-free shampoo will help to remove buildup and excess oil, making it perfect for those with thin or fine tresses that are easily weighed down.

As a bonus, the entire Redken Acidic Bonding Concentrate collection is made with environmentally-friendly ingredients and housed in recyclable plastic packaging, so it’s easy to incorporate into your green beauty routine. It’s also cruelty-free and made with Braille instructions, which is a great way to ensure that it’s accessible to people who might otherwise not be able to use it.

Want to try the range? You can shop the Redken Acidic Bonding Concentrate collection online here. It’s available to purchase in the US, Canada, and Australia. Or, if you prefer to shop in-store, it’s also available at Ulta Beauty and Nordstrom. Redken is a trusted name in the beauty industry, so you can feel confident that this products will leave your strands feeling soft and healthy-looking. Plus, they’re backed by celebrity stylists like Laini Reeves, who used them on Emily Blunt’s hair for the 2021 Met Gala. She says that the products helped to strengthen her strands and protect her new color. redken acidic bonding shampoo

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